This is the Astondoa campaign for the pre-launch of its new yacht: #Themagicofseduction

Experiential marketing is once again the formula chosen by the shipyard’s creative team.

Astondoa continues its commitment to involve its online community in the design of its boats as a communication strategy.  #Themagicofseduction is the claim of the pre-launch campaign of its new model, which is already active on its social media profiles.

“…we want your best moments to be part of our next campaign“, with this claim the creative team of the shipyard wants to seduce and involve their followers in social networks in the launch campaign of the new Astondoa model that will expand the fleet this fall and will be the protagonist of the nautical season 2023.

With the hashtag #Themagicofseduction the brand’s fans can now share their best moments on board, captured in photos and videos, by uploading them to the landing page or simply tagging their most seductive posts.


The Astondoa creative team already did this with the 677 /// Coupe, which debuted in Cannes last year, the first yacht in the world whose interior design was chosen by the online community and which won the award for the best digital marketing campaign developed for its launch at the Boat Builder Awards for Business Achievement 2022 in Amsterdam last fall.

This time, the shipyard goes a step further and wants the best moments on board of its fans, their sensory experiences, “those that..., as the campaign says, ...make you activate your five senses” -real stories in photos and videos- to be shared and be inspiring and protagonists of the spot for the launch campaign of the new Astondoa yacht that will revolutionize the sailing experience and will be the first model of a new range.

Seduction, sensations of pleasure, fun and joy on board, add to Astondoa’s DNA, traditionally identified with craftsmanship, exceptional quality and maximum customization as hallmarks of the brand.

 “Our customers are already everywhere, we have created a very loyal online community, where time/space barriers do not exist, and we have to transfer, in the online universe to this community the sensations of sailing aboard an Astondoa, staging the most seductive sensory experiences based on what they tell us, their moments of greatest pleasure, joy and fun on board”.

Ione Astondoa, Head of ASTONDOA´s Communication and Marketing




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